Ten distinct identity concepts developed from the brand brief and generated as real assets with gpt-image-2 — a logo suite, an identity board, an Assets sheet (dividers, icons, patterns, data-viz, badges, social card — the reusable in-site pieces), and a key visual (all no wireframe), plus an Applied home page generated from the wireframe structure and the brand's own logo + board + assets as references (so it uses the real identity; "Applied home (old)" is the earlier text-only restyle, kept for comparison). These are ideation, not final art — the model renders placeholder body text and approximate glyphs; judge the concept, mark, palette and feel. Each column links to its tokens README.