Identity concepts developed from the brand brief and generated as real assets with gpt-image-2. Use the Generation dropdown to switch between rounds (the URL updates, so a view is linkable). Each concept has a logo suite, an identity board, an Assets sheet, a key visual, and an Applied home built from the wireframe structure and the brand's own logo + board + assets ("Applied home (old)" is the earlier text-only restyle). Ideation, not final art — judge concept, mark, palette and feel. Each column links to its tokens README.